Success Story: Fruit Of The Loom

The Context Group had been working with Fruit of the Loom 's active wear group (the single largest division of the company) for several years. One of our assignments was to investigate innovative ways in which to increase the company's importance with its distributors. The Context Group conceived and executed the company's venture into electronic commerce, establishing the first economically viable application of web site development in the decorated apparel sector. This resulted in millions of additional revenue for the firm while also establishing it as a leader in e-commerce.

Success Story: Outer Banks

The Context Group was asked by Outer Banks, a major supplier of knit shirts, to identify its position in the market and to make recommendations regarding ways to grow the business. The company has greatly increased its share of its traditional markets while also making significant progress in identifying and taking advantage of new market opportunities.

Success Story: Crescent Woolen Mills

The Context Group was asked to assess the outlook for the Crescent Woolen Mills' traditional products (primarily woolen yarns) and to identify growth opportunities for the firm. The Context Group successfully pinpointed specific customers with which to grow and outlined a relatively simple (and cost-efficient) plan of action to take advantage of these opportunities.

Success Story: Botree International (Mauritius)

The Context Group assisted Botree International in evaluating the market potential of a new apparel production control system that they had developed for use in India and the southern countries of Africa. They believed that the new system offered significantly superior capabilities, but were unsure about how to penetrate the North American market. The Context Group recommendation to identify and link with a marketing partner is underway.

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