Dudley F. McIlhenny, CMC

Dudley McIlhenny , a founding partner of The Context Group specializes in strategic planning and consumer marketing . He is best known for his application of consumer packaged-goods marketing techniques to the apparel and footwear sector. His successful development of the concept of "consumer franchising" has earned him an international reputation and contributes to the marketing success of clients throughout North America, Europe, and the Caribbean Basin.

Mr. McIlhenny emphasizes hands-on interaction with clients as they work together to formulate a successful course of action.

Prior to becoming a member of The Context Group, Mr. McIlhenny was a senior partner with Kurt Salmon Associates. Joining them in 1973 to create and spearhead their strategic planning practice, he had by 1985 built this specialty to 25% of the firm's volume. During the same period Mr. McIlhenny established the firm's marketing analysis function, guided the strategic planning division's computer integration, and created and oversaw the development of sales force management and consumer marketing services. Mr. McIlhenny has also worked for the respected ad agency, Ogilvy, Benson and Mather and the Clairol Division of Bristol-Myers Corporation.

Mr. McIlhenny received his M.B.A. degree in marketing from Indiana University.

Mr. McIlhenny is :

• Certified Management Consultant (CMC)
• Member of the Society for Strategic Management and Planning
• Active on the Marketing Committees of both the AAMA and FIA