Technology and the means of customizing or modifying systems must be broadly distributed in an organization.

The challenge is the "Creative Destruction" of inflexible main frame systems which are like a horse and buggy in the age of automobiles.

The Context Group specializes in:

Success Story: Fruit of the Loom
The Context Group had been working with Fruit of the Loom 's active wear group (the single largest division of the company) for several years. One of our assignments was to investigate innovative ways in which to increase the company's importance with its distributors.

The Context Group conceived and executed the company's venture into electronic commerce, establishing the first economically viable application of web site development in the decorated apparel sector. This resulted in millions of additional revenue for the firm while also establishing it as a leader in e-commerce.

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